What does the explosion of craft beer mean for the industry?
Craft beer is growing at an almost run-away pace. In Colorado alone, there are 284 breweries in 2015 (there were only 136 in 2011), which equates to 7.3 breweries per 100,000 people that are legally old enough to imbibe. But what does this mean for the industry as a whole?
Andy Crouch recently published an editorial on Beer Advocate asking this very question. It's an interesting phenomenon: even though it seems as if everyone and his cousin is starting a brewery (just ask around — you know someone who is contemplating it), 91 percent of American craft brewers only account for 1.5 percent of the overall beer production in the nation. That's 91 percent of the more than 4,000 breweries in existence.
"In an industry where the nation’s flavorful beer brewers once largely knew one another by name, the event is now a sea of fresh faced, novice brewers in brand new hoodies," Crouch said.
What does this mean for today's burgeoning craft brewer? It means that it's more important than ever to stand out, to make your mark in that sea of hoodies.
After all — you're not just brewing in your garage anymore.